Do you know how many people visit your website a day, month or year?

This information is very important to know if your website is actually working for you and bringing in new customers to your business.

Many people overlook this and when asked if they know how many people visit their website the answer usually is “I don’t know”

As a business owner you should know the amount of visits your website gets a month and where those visits come from (i.e Google, Facebook, Trade Magazines)

You should also know metrics such as how many of those people who visited your website did so via a mobile phone, tablet or desktop/laptop computer.

This is important as websites render very differently on different devices so if most your traffic is from a mobile phone you need to make sure your website looks good and works well on a mobile phone.

Recently we came across a website which worked great when viewed on a laptop but when we viewed it on a mobile phone the actual phone number for the business did not show.

We went on to find that particular business in question had 65% of its monthly traffic come from mobile devices which means 65% of their potential customers would not be able to find a contact number to call that business. How crazy is that?!

So how do you find out how many people come to your website?

Well, here at Purple Cloud Solutions we install Google Analytics on every website we create. Google Analytics is a service that tracks and reports website traffic and holds the key to knowing how successful your website is on the Internet.

Amongst endless useful stats within Google Analytics we are able to tell you how many people visited your website for any period of time, how they got there and what device they viewed your website on. There is a huge amount of data provided on your website so we dig through it all and show you all the important key stats that you need to know, we can even email this out to you on a monthly basis straight to your inbox.

If you read this article and don’t know how many people visit your site you need to ask your website company to set this up and send you the data.

It’s pretty straight forward to set this up and while anyone can create an analytics account, unless you know how to work analytics and understand how to pull out the correct data we recommend getting your web company to do this for you.

A website is major part of marketing for your business online. There are 5 things your website should absolutely do (whether your thinking of having a new website created or already have a website in place).

1. Get You New Leads

A nicely designed website is one thing but your website needs to be found by your target audience first. Your website should form some kind of marketing platform for your business so that potential customers find the services you offer. The main ways of doing this are via SEO or PPC (ideally both for best results).

2. Turn Leads Into Customers

With clear call to actions throughout, your website should highlight the benefits of the services you offer and display your contact information in key places. The website should make it easy for your customers to contact you or fill out some kind of quote/message form.

3. Capture Data

Most websites fail on this point badly which is a shame because we see great results come from this. Your site should offer visitors the option to sign up for something. No not a blog! but perhaps offers, e-newsletters or downloading a white paper. You will be amazed how many people will fill out these forms without ever calling or emailing you. Don’t miss out!

4. Be Secure

Each year the number of hacked websites increases and businesses fall victim to having their website defaced or worse. The majority of security breaches are not necessarily attempts to steal your data or deface your website, but are devious attempts at turning your server into an email relay for spam or to a temporary web server, usually to serve illegal files. At Purple Cloud Solutions we install our own unique security software on every website we create to give that added layer of protection against unwanted attacks.

5. Be Mobile Responsive

It has been waffled on about for the last few years that your website should be ‘mobile friendly’ but now let us tell you that this is now a must have (not an optional nice to have).
In short if your website does not pass the Google Mobile test you will lose out on search rankings and massively put customers off ever visiting your website again. All of this has happened because back in 2016 Mobile web usage overtook desktop browsing worldwide and has increased year on year.

Extra Bonus Number 6. Be Active

Your website should be ever changing and updated with latest information on your products and services. The more you update your website the better it will perform compared to websites just left to go stale, trust us, it’s a tried and tested fact.

If your website falls short on any of the above then you are not utilising the full potential of being online and may need to consider having a website upgrade.

If you need help with your website just give us a call on 0121 371 9267 or if you prefer you can click here and use our free website health check

Over the years creating and managing Ecommerce sites for customers we have gathered together the top 14 tips that every eCommerce shop owner should be aware of to help make their online business a success.

1. Research The Target Market

The target market is the customers that will be buying from the website. Look into their buying behaviours and learn what it is they want to see that would encourage them to make a purchase from your website.

2. Super Easy Navigation

Potential customers need to be able to effectively navigate your website with as little effort as possible. Don’t make it hard for people to buy from you.

3. Have Good Search Functionality

Make sure customers can easily search for products directly from a search box on the site. Make sure the results that get brought back are accurate.

4. Track The Searches Made

Make sure your website reports the queries that get typed into your sites search box so that you can find out what your customers are searching for. Find out the most popular searches and place those products on the homepage or somewhere that stands out to increase sales.

5. High Quality Images For Products

Shoppers want to know exactly what they’re going to be buying, therefore it is important to display as much visual detail of a product as possible. Ensure that product images are high resolution, and also ideally multiple zoomable images from different angles.

6. Optimise Your Images

If you have more than 50 products its best to optimise all your product images. To avoid slow loading sites ensure your images are properly optimised for the web. That means no dpi over 72, use width / height dimensions around 800/1000px and preferably use a software program to optimise and render the images for web.

7. Informative Product Information

Not many people will buy a product without knowing exactly what it is. As much detail as possible should be given about a product in its description, however it’s also vital that the information is presented in an interesting and easy-to-read way, increasing the chances of viewers reading the product information and making them more likely to convert into a customer.

8. Use Videos On Product Pages

Shopping online has a major disadvantage versus retail stores when trying to sell a product – you can’t touch, feel or look at the product in person. On a website you can have the next best thing – videos. Product videos can assist with the product marketing by show off the product while explaining the benefits and applications of that product.

9. Clear And Visible Shopping Cart

Customers have a tendency to check over items in their cart at frequent intervals. Because of this, ensure that the shopping cart is always visible and easy accessible with a drop down menu displaying items in their cart.

10. Offer Free Delivery Where Possible

Postage costs can significantly harm conversion rates, so where possible free delivery should be offered. Granted that it may not make economic sense to offer free delivery on low value items, but it is recommended that you at least set an order value amount, with orders above this amount having free delivery.

11. Remove All Distractions

When a customer is going through the checkout process, there should be nothing else on the page that will grab their attention such as adverts, or links to elsewhere. They should be entirely focused on the checkout and nothing else; otherwise a potential order could be forgotten!

12. Display Your Contact Information

With many illegitimate websites out there with the sole purpose of scamming people, trust is a very relevant factor. Openly providing your contact information will show that you are a real business operating from a real location, and can provide that needed trust and security that convinces people to buy from your website.

13. Several Payment Options

Not all customers will be happy to share their card details with your website, and thus will not buy from you. It is an excellent idea to offer multiple alternative payment methods, such as PayPal, allowing those users to purchase from your website.

14. Test, and Keep Testing

Once you’ve tested your ecommerce site and checkout be sure to check back every now and again and re-test just in case something breaks. The last thing you want is to find out after months that there was a new problem with your checkout process!