Creating good video content for your business and uploading it onto your website helps massively when it comes to getting more customers
If you read this and think it wouldn’t be relevant for your business or industry then you are very wrong and i will tell you why…
Your customers search for your good and services on Google right? using video on your website, Facebook and YouTube helps your Search Engine Optimisation.
As a business, any business you need to create video and link it to your website. You do need to apply the correct kind of tags and keywords to your videos so that you get the benefit from it, but that is not difficult.
Google owns YouTube, Google loves video, Google is where your customers search for your goods/services, Video helps your Search Engine Optimisation, Search Engine Optimisation helps your business appear on front page Google.
Being on from page Google gets you more customers.
How to start with video for your business?
A great way to start with video for business is to think about creating a video blog on your website. This can be a normal blog on your website but include video posts embedded straight from your YouTube channel. In short, create a video and upload it to YouTube. Then embed that video on your website, share the video or better share the blog post on your website that has the embedded video on across social media platforms such as Facebook.
A good idea is to first create a list of content that you will make videos for. Then create a calender of blog posts for when you will release this content to the world, maybe once a week you upload a video blog post to your website. Create about 10 videos so you have decent stock of video content. Create new videos each week. You can always mix and match the content you have, this way if you come across something that’s really relevant to the exact day/week your releasing your video content then you can put that video up in place of one you had previsluy planned in the schedule.
If you can create videos that are linked to your industry and relevant to the things happening in your industry on that specific day/week then that will gain more interest obviously. An example would be if its winter or there has been loads of snow and your a plumber for instance then create video content of you outside in the snow talking about winter and how your pipes may burst or boiler breakdown etc. This type of video blog post would be silly in the summer but very relevant in the winter.
You want to release regular content and keep it coming so as i said before creating a block of videos before you start will give you that cushion you need in case you cant for whatever reason make a video for a week or few weeks.
Remember to get your web designer to upload these videos onto your website or blog and start to really get the benefits that video can bring to your website 🙂
Its the year of video people, like we always say, get their before your competitors do it!
you can also put video on LinkedIn if you didn’t know.
Video ideas for business…
- If you have a shop then lots of video footage of your shop
- customer testimonials
- personal reviews from yourself promoting your products
- how to videos/tips
- answer questions that customers regularly ask you? answer them in videos
The below screenshot was taken from a video that helped one of our customers go from hardly any phone calls a week to over 10 calls a week. this was just one video of him talking about the services he offers. I use to all the time as an example because it was taken on an iPhone, edited slightly and just uploaded to YouTube and the value this video had to his business was just incredible.
How long should the videos be?
keep them short and to the point, maybe 30-90 seconds for short clips and no more than 1-2 mins for longer clips. Make sure the first 10 seconds of the video holds really key and engaging content.
Don’t have music playing for 25 seconds then cut to your message, as most people will navigate away after 10 seconds.
Now go create video!
Hopefully this has give you an idea of where to start with creating video content for your website and you can start using video as a great marketing tool to pull in more customers for your business. I know some industry’s are harder than others to create interesting content for you, but either way if you make a rubbish video or a great one, they will be pretty much the same when it comes to helping your overall SEO so id just get started on it, even if it meas just using your iPhone camera and uploading video straight to YouTube from there. Its a start and definitely better than nothing!