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Google Adwords Changes

Starting October 2017, Adwords campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals, like clicks and conversions.

On days with lots of high quality traffic, your costs could be up to 2 times your daily budget. This spending is balanced by days when your spend is below your daily budget.

Keep in mind, you won’t be charged more than your monthly charging limit: the average number of days in a month (30.4) multiplied by your average daily budget.

Internet traffic is like an ocean. Some days, there will be small waves. Other days, there will be great big ones. So, if your ads don’t show up much because of low traffic, then Google will make up for that by showing them more when traffic’s higher.

That’s why Google allow up to 2 times the clicks in a day than your daily budget allows. This is called over-delivery. It’s new and it’s a good thing: if Google ends up showing your ad too much – to the point where you accrue more costs than your daily budget allows for over a full billing cycle – they will give you a credit for those extra costs.

As we mentioned, you might see that your advertising costs each day are a little higher or lower than what you set for your daily budget. If you do, don’t worry – over a month-long billing cycle, you won’t be charged more than your daily budget would’ve allowed for over 30.4 days.

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Why is Web Design important?

We are now well into the digital age and nearly all businesses now operate at least in some way on the Internet, meaning it’s now an even bigger challenge to stay head of your competitors online.

It’s vital that you have great web design, smooth usability and clear call to actions to meet the high standards of today’s Internet.

Its widely accepted that when a person lands on a website they make a decision within 1 second whether to stay on that website or click the close button and head back to the search results.

The first impression that your website gives a visitor is the most important. If its a good impression it gives your business credibility and could ultimately be the deciding factor if someone calls you or not.

Depending on the kind of business you’re in, there are different types of websites that you could have built for you and it all depends on the nature of your business, your long term goals and the resources you have at your disposal.

Your website is your online shop window to the world. We see so many websites for businesses in Birmingham that have been poorly created and badly designed.

How your website looks and how it works will determine whether a potential customer takes the time to look around your site or leave and head over to your competitors instead.

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Facebook Update Business Pages

Facebook have done it again and updated your Business Pages layout. It looks as though the custom have now gone but it does like there are some decent admin tools for business owners to play with.

Facebook says it will make it easier for people to find the information they want and help Page admins find the tools they use most.

The key features of the update which is being rolled out this week are below:

facebook-business-page

 

Updated Page timeline design

The right-side column of your timeline now displays all your Page’s posts. This one-column display means that all of your posts will appear consistently on your Page and in News Feed.

timeline

 

The left-side column of your timeline features information about your business, including a map, your hours of business, phone number and website URL, as well as photos and videos.

business-info

 

Easier access to key admin tools

facebook-business-page

 

No matter where you are on your Page, you can now view information about the ads you’re running and new likes on your Page, as well unread notifications and messages. You can click on any section in the This Week section for more detail.

We’ve also added new navigation options to the top of the Page, making it easier to access your activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account.

admin-tools

 

Pages to Watch

As we roll out the new design of Pages, we’re also opening up our new Pages to Watch feature in the Page Insights tool to all admins. Pages to Watch allows admins to create a list of Pages similar to their own and compare the performance of their Page with that of the businesses they care about.

On the “Overview” tab of Page Insights admins will see some key stats about the Pages they are watching. The “Posts” tab of Page Insights includes a feature to view the past week’s most engaging posts from the Pages you’re watching.

insights

 

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Market your business using your own car!

Not so long ago one of customers sent us the above image. We thought it was such a great idea that had to write a blog about it.

It just goes to show that as a small businesses there are many ways to market your business and all it takes is a little thought. Gina from www.ginapersonaltraining.co.uk drives around all day going back and forth from clients houses, so why not grab a few new customers on the way to her current customers by driving more traffic to her website or mobile phone. It’s great marketing and the design she had done was very well thought out.

  • The phone number is clearly displayed along with the website address.
  • There’s a picture of Gina keeping fit which obviously ties in with what her whole business is about.
  • She has also made sure to display the key areas she focuses on.

Gina is very good at marketing her business, it’s important to remember that to really be successful you have to market your business in as many areas as possible. Gina doesn’t just rely on one avenue being her website for brining in customers. She goes out and makes sure all angle’s are covered. I’ve even seen some leaflets from her in my local garage when ive gone to fill up my car, she’s everywhere!

It’s great to see someone so passionate about their business. From all of us here we say good luck Gina and keep up the great work!

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Video Marketing Tips To Get More Customers For Your Business

Creating good video content for your business and uploading it onto your website helps massively when it comes to getting more customers

If you read this and think it wouldn’t be relevant for your business or industry then you are very wrong and i will tell you why…

Your customers search for your good and services on Google right? using video on your website, Facebook and YouTube helps your Search Engine Optimisation.

As a business, any business you need to create video and link it to your website. You do need to apply the correct kind of tags and keywords to your videos so that you get the benefit from it, but that is not difficult.

Google owns YouTube, Google loves video, Google is where your customers search for your goods/services, Video helps your Search Engine Optimisation, Search Engine Optimisation helps your business appear on front page Google.

Being on from page Google gets you more customers.

How to start with video for your business?

A great way to start with video for business is to think about creating a video blog on your website. This can be a normal blog on your website but include video posts embedded straight from your YouTube channel. In short, create a video and upload it to YouTube. Then embed that video on your website, share the video or better share the blog post on your website that has the embedded video on across social media platforms such as Facebook.

A good idea is to first create a list of content that you will make videos for. Then create a calender of blog posts for when you will release this content to the world, maybe once a week you upload a video blog post to your website. Create about 10 videos so you have decent stock of video content. Create new videos each week. You can always mix and match the content you have, this way if you come across something that’s really relevant to the exact day/week your releasing your video content then you can put that video up in place of one you had previsluy planned in the schedule.

Video relevance

If you can create videos that are linked to your industry and relevant to the things happening in your industry on that specific day/week then that will gain more interest obviously. An example would be if its winter or there has been loads of snow and your a plumber for instance then create video content of you outside in the snow talking about winter and how your pipes may burst or boiler breakdown etc. This type of video blog post would be silly in the summer but very relevant in the winter.

You want to release regular content and keep it coming so as i said before creating a block of videos before you start will give you that cushion you need in case you cant for whatever reason make a video for a week or few weeks.

Remember to get your web designer to upload these videos onto your website or blog and start to really get the benefits that video can bring to your website 🙂

Its the year of video people, like we always say, get their before your competitors do it!

you can also put video on LinkedIn if you didn’t know.

Video ideas for business…

  • If you have a shop then lots of video footage of your shop
  • customer testimonials
  • personal reviews from yourself promoting your products
  • how to videos/tips
  • answer questions that customers regularly ask you? answer them in videos

The below screenshot was taken from a video that helped one of our customers go from hardly any phone calls a week to over 10 calls a week. this was just one video of him talking about the services he offers. I use to all the time as an example because it was taken on an iPhone, edited slightly and just uploaded to YouTube and the value this video had to his business was just incredible.

Video for business

How long should the videos be?

keep them short and to the point, maybe 30-90 seconds for short clips and no more than 1-2 mins for longer clips. Make sure the first 10 seconds of the video holds really key and engaging content.

Don’t have music playing for 25 seconds then cut to your message, as most people will navigate away after 10 seconds.

Now go create video!

Hopefully this has give you an idea of where to start with creating video content for your website and you can start using video as a great marketing tool to pull in more customers for your business. I know some industry’s are harder than others to create interesting content for you, but either way if you make a rubbish video or a great one, they will be pretty much the same when it comes to helping your overall SEO so id just get started on it, even if it meas just using your iPhone camera and uploading video straight to YouTube from there. Its a start and definitely better than nothing!

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It’s 2013. Your Business Must Be Online

All our customers know that we are very passionate about supporting local businesses within Sutton Coldfield and helping them grow to be successful. Its not just a website that we build for you but an ongoing relationship that will help your business grow and really shine online.

No doubt as a local business owner you will have noticed the massive change from offline to online activity by your customer base in terms of buying products or finding you in the first place. People no longer pull out the old rusty Yellow Pages when they need a service from someone just so they can call some faceless company based on a few words and a phone number. In fact I don’t even know where our yellow pages book is. You just don’t have to go looking for an old book which doesn’t really give great details of the company your calling anyway, and that’s the key, your customers don’t need to, why not? because their mobile phone like yours, which is probably in your pocket or on your desk right now is capable of pulling up the exact service they want within seconds they can view a company’s website and full service list with testimonials etc etc.

Newspapers are not the same as they were, not because there’s no news – it’s because their advertising revenue is way down. Companies realise that their customers aren’t looking there any more. These days, who would choose a company from the three that are advertising in a paper when they can find 50 to choose from online and then go straight to that companies website and read online customer reviews to help with the buying decision? They expect the convenience of IMMEDIATE information. Waiting till they get home to dig out the Yellow Pages is not an option any more.

With the dawn of the smartphone internet usage is booming. iPhone’s, Androids are just everywhere! There are 4 billion mobiles phones in use today a quarter of these are web-enabled smartphones.

Everything that is happening all around us is pointing to a marketplace within the next couple of years that will be predominantly online. These people, your future customers, won’t even consider using Yellow Pages or a newspaper. Many of the internet generation will have NEVER used Yellow Pages or even bought a newspaper (why do that when you can visit your chosen newspaper’s website for free on your smartphone, right?) I must admit I don’t and never have downloaded a free version of the newspaper, but then I just look on bbc website for anything important going on and search Google for the rest.

Stay connected to us even after we have built your website and benefit from our knowledge going into this online world. Our best customers do this and we have many talks about plans and ideas they have to grow their business online and often just call for a chat and run their ideas past us for advice. Have a think about what you want your website/online marketing tool to achieve 2013. Do you know what it is you want your website to achieve this year? maybe its to conquer social media for your business? maybe its to climb to rank 1 of Google or simply get more visitors to your site and increase your sales conversation, well just give us a call to discuss. Its free advice we offer to all our customers!

Whatever you do in 2013, if your not online, get online! If you are online, do not just let your website rot away and become stale, we can see that the customers who are successful online are keeping their website up to date with good content and constantly in talks with us about new ideas and ways to market and promote their products online. the old ways of promoting businesses are really starting to crack now, you have to get a good foot hold on the internet with your business before your competitors get so far ahead that even having a website wont help you. Its no longer about having a website online, that’s now a must have for any business regardless. Now you need to take the basic having a website online and then making it keep up with the expectation of today’s advanced users. Poor design and slow websites do more damage that good now. Ranking on page 5 of Google means your business doesn’t exist in the online world. Get there ahead of your competitors before its too late.

Get Listed on Online Business Directories

You should be listing your business and website on all decent business directories. We are in association with a local business directory site, which only promotes businesses in Sutton Coldfield. so you should definitely get your business listed on www.suttoncoldfieldrated.co.uk if you haven’t already.

Remember we are here to help you grow your business online 🙂 not just build you an amazing website, but to support you online for the life of business.

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Making Your Website a Business Asset

Why Your Business Needs a Website in Today’s Market

There are still a lot of businesses out there without a website struggling along wondering why they are not getting the same amount of customers that they used to get. They have been advertising in the paper or on Yell and their customer base is just getting less and less.

Did the people vanish? No, they just look for products and services in a different place now. It’s called the Internet, more precise its called Google and Facebook. There are many other online places of course but in general thats where the people are. Consumers are also far more savvy than they used to be, they know how to use the internet to search for the best deals and like to really research products before buying. Its because its so fast and simple now to this thanks to the internet.

According from a study from Google….

50% of internet users have researched and compared products.
40% of offline buyers have conducted online research prior to purchase.

Lots and lots more consumers globally now also navigate around social media sites in search of profits reviews and user comments.

Now its all figures from some Google study and who knows really how true those figures are but regardless we know that one thing that is true is that most people now use the internet to buy things and look at stuff. So if you’re a business you need to have your things and stuff online so that the people of today can search for it, find it and buy it from you.

How do people find your products/services? Watch a quick video below:

They go onto Google and type something like “Product/Service in Town/City”

That’s how customers generally find you online.

If you’re a business to consumer business and your not visible for searches like that then you have a problem.

If your customers are actively searching online for your products and your competitors are showing up on Google or have more online visibility than you do then its an issue you really need to address.

Get a website and use:

  • Internet Marketing
  • Google Ads
  • Search Engine Optimisation

This will help you target and sell your products / services online.

When customers do finally arrive at your website make sure you don’t lose them straight away. Make sure your homepage is good enough to keep them on your site to navigate around and look at everything you have to offer. Its estimated a person will decide whether to stay on your site or leave in about 1-2 seconds of your website loading. A poor homepage will discourage users that your products/services are any good and they will most likely click back and go.

Home Page Content

This is your online shop window to the world, if your front page is not done correctly you risk losing your potential customers after all the hard work you have put in getting them to your website in the first place.

Good website design is very important but its not just about a really pretty website design, its also about making sure you have the right content on your homepage and throughout your website.

The following things your homepage should contain:

  • Clear info on who you are what you do
  • Contact info – tell your customers how to contact you
  • If you are a local business, tell them where you are – people buy local
  • Clear navigation with working links – basic stuff
  • Company logo is a decent place – build brand
  • Links to your social media pages – quick access to gains likes or followers

Ideas For Other Website Content

After the homepage, look at the other pages on the website. When adding content to your website make sure its two things. Relevant and Unique.

  • About Us Section – people like to see who’s behind the faceless online business
  • Our Team – show your customers the human side of your business
  • Products/Services – good images and descriptions of your products
  • Case Studies – success stories from your existing customers
  • Order/Book links – clear buy now buttons for your products
  • Contact Us/Location Map – make it easy for people to find you
  • Frequently Asked Questions
  • Terms and Conditions
  • Privacy Statement
  • Disclaimer

Blogging and How it Can Help Your Business

There are so many reasons a blog can massively help your business. The main ones i can think of right now are listed below. It is hard work but it definitely pays off. Google loves fresh content and there are many extra tricks you can do to leverage this in your favor to help you jump up the search rankings and create a quality blog site that your customers and potential customers will find really useful and admire.

  • Establish yourself as an expert
  • Great SEO benefits
  • Increase traffic to your website
  • Broadens the range of your target audience
  • Keeps customers informed and interested
  • Improves communication with current customers
  • Increases customers loyalty and trust
  • Helps good quality link building

Few more ideas of content for you website:

  • Competitions
  • Discount codes
  • Special offers
  • “how to” videos

If you don’t have a website then get one 🙂

If you do have a website review your homepage and make sure you’re not missing anything that could be putting potential customers off.

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Halloween and Bonfire Night Social Icons for your Website

Hope you’re ready for Halloween and Bonfire night. Its my personal favourite time of year.

Here’s some really nice pumpkin images you can use on your websites this time of the year should you want to Trick or Tweet!

It contains 16 PNG icons 128×128 pixels in size for the social networks such as : Delicious, Digg, Facebook, Feedburner, Flickr, Gmail, RSS Feed, Stumbleupon and Twitter.

A Lot of websites these days update their website design during holiday periods, so when visitors go there it just kind of gives off that feel that the site is kept up to date, it looks nice and its just a cool thing to do. In this day and age now things like this are what make you stand out from your competitors, it really is worth doing.

So if you want to keep your website up to date by changing its look during certain times of the year, this little icon pack will really help and get people talking about your website.

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Get really cool business cards

The ‘ol’ business card, one of the most powerful, yet ignored weapons in marketing your business.

Now more than ever there are many ways to attract new customers to your business.

Maybe it’s a marketing campaign in the form of an ad in the paper. A big poster or billboard, through the use of social media or maybe you get your customers through word of mouth, but what about that more personal level. I find that some really great leads come directly from networking or just being out and about and having a chat with other people/businesses.

In this scenario the most important tool I have is me, how I come across to the other person, that first impression will most likely determine if they want to do business with me or not. On departing I always give my business card. It then reminds them of what I’m capable of doing in the event that they need my service in the future. Now let’s face it, most business cards I’ve seen are very boring and very dull, some don’t even use both sides of the card. A lot of them or either from a free service or worse created at home and printed off and cut out onto paper. After having a great chat with a potential customer and getting them on board with what your offering and building that trust you then give them a basic poorly designed business card and ruin it all. Having a really nicely designed professional business card can really seal the deal and make sure your potential customer remembers you and calls you up if the need your services.

I’m not saying ours is the best by a long way, I’ve seen much better out there but let me talk you through the thinking behind our business card which may help you in improving yours.

Front Design

purple cloud solutions business card front

You should have at least one picture or image on your business card. Studies show that people are more likely to hold on to a Business card that has a photo on it. It doesn’t have to be a picture of you but maybe of your product. I guess it’s because pictures grab attention.

We have our business name logo ‘purple cloud solutions’ as the main image.

The QR code displayed in the front as well, this goes to our homepage currently but you may want to think about which page you send people to. I’ve been thinking about sending people straight to our services page.

The tagline of ‘we specialise in local business’ as we want do a lot of business with local businesses in Sutton Coldfield so I thought it was a good thing to display.

In smaller font we have the line of ‘web development and design‘ and ‘expanding your business on the Internet’ which pretty much sums up what we do.

I think the for front of the card, you want something eye catching hopefully our logo + QR code does this. You don’t want to display too much info that may detract from the logo, I know there’s a fair bit on our front and for that reason i may remove the ‘Great design always forecasted’ play on words tagline to gain some space back.

Back Design

purple cloud solutions business card back

flip over to the back and we have in biggest font my name. This is really important as i want the person who has my business card to remember me and remember meeting me and conversation we had. I want it to be personal and not just a corporate business card.

I’ve listed the main services down the left hand side and used our cloud logo in place of bullet points for a bit of design.

Our tagline at the top ‘We help business get set up online’ is underlined by a contrasting colour of green to help it stand out. I want the person holding the card to know that this is what we do and specialise in.

I’ve added a ‘want a business card like this?’ tagline top right as we had so many people comment on how nice our card was I thought id add it in as a service.

Just under my name is the usual info that you should provide, website link, email, phone number etc. Along with any social medium links you may have. (you should have)

Then to end just a simple ‘Just give me call’ with a smiley face helps keep the whole thing friendly and more personal.

You may have noticed that we went for the rounded edges cards and not the standard rectangle design that most business cards have. You want to stand out and be different from your competitors so you should take things this into account. How can you be different from your competitors?

We have had a lot of comments on our business card, I feel it really gives of a professional look and feel. There’s always improvements that can be made, and for that reason i tend to buy them in batches of 100 in case I want to change something or add something in the not so distant future.

So take a look at your business card and ask yourself, is your business card letting your business down? Or is it a cool business card that people will look at and remember you by.