A study taken back in March 2017 (way before the online boom of 2020) showed that 87% of consumers in the United Kingdom bought at least one product online in their last 12 months.
While it’s very sad, the truth is that high street shops are fading away and it’s because the way people shop and buy things has totally changed.
The key to good Marketing is being able to connect to your target audience in the right place and at the right time.
In 2020 (especially with Covid) that means you need to meet them where they spend most of their time: online. That is where Digital Marketing comes in.