Classic Ferrari Parts Case Study
Long-term ecommerce, SEO and website growth project for a specialist Ferrari parts supplier, supported by Purple Cloud Solutions since 2015.
The background
Classic Ferrari Parts has been a Purple Cloud Solutions client since 2015, when the business needed a new website, logo design, email hosting and a platform where rare and specialist Ferrari parts could be listed and sold online.
At the time, the goal was simple: create a professional ecommerce website that could showcase classic Ferrari parts clearly, allow customers to enquire or buy online, and start building visibility in Google for important Ferrari parts searches.
Since then, the website has grown from a small online parts catalogue into a large specialist WooCommerce store with thousands of products, strong organic search visibility and a long-term SEO strategy that continues to support enquiries and online sales.
The original challenge
Classic Ferrari Parts needed more than a standard brochure website.
- A professional brand and logo
- A reliable ecommerce website
- A way to list and manage Ferrari parts
- Email hosting and website hosting
- Search engine visibility
- A system that could grow as the stock catalogue expanded
- Ongoing support as the website became more important to the business
From the beginning, SEO was part of the plan. Once the first version of the website went live, we submitted the sitemap to Google and started monitoring rankings and traffic, with the early goal of improving visibility for searches such as "classic Ferrari parts".
Our work over the years
Purple Cloud Solutions has supported Classic Ferrari Parts across multiple stages of growth.
- Logo design
- Website design and redesigns
- WordPress and WooCommerce development
- Product catalogue setup
- Ecommerce hosting
- Email hosting
- Google Analytics setup
- SEO migration work
- Technical SEO
- Ongoing SEO support
- Product and order data migration
- HubSpot enquiry integration
- Website performance and hosting support
As the business grew, the website needed to evolve. We rebuilt the site in 2018, then carried out a further ground-up redesign in 2024, redeveloping both the frontend and backend to give the site a more modern look, better usability and a stronger WooCommerce foundation.
Project screenshots
Homepage
Ecommerce website development
The current Classic Ferrari Parts website is built using WordPress and WooCommerce, allowing the business to manage a large and growing product catalogue.
The website now includes thousands of listed Ferrari parts, giving customers the ability to browse specialist products, view product details and submit enquiries directly from the site.
- Thousands of products
- Product enquiry functionality
- WooCommerce order handling
- Stripe payments
- Product and order migration
- High-performance order storage
- Contact forms
- Google Analytics tracking
- Mobile-friendly design
- SEO migration and redirect handling
SEO growth
SEO has been a major part of the long-term success of the project.
Over time, Classic Ferrari Parts has built strong visibility across specialist Ferrari parts searches, with the site now ranking highly for many of its key terms and competing against much larger names in the industry.
Organic search is now one of the strongest channels for the website. Recent GA4 data showed tens of thousands of organic sessions during the reviewed period, with organic search accounting for a large share of total website traffic.
HubSpot CRM integration
As the website and enquiry volume grew, Classic Ferrari Parts needed a smoother way to handle customer enquiries.
Purple Cloud Solutions integrated the website enquiry forms with HubSpot, so product enquiries can pass customer details directly into the CRM.
This helps reduce manual admin and gives the team a clearer record of what each customer has enquired about.
Fields captured per enquiry
- Name
- Email address
- Phone number
- Car owned
- Product title
- SKU
- Enquiry message
The results
Classic Ferrari Parts is now a long-standing example of how a specialist ecommerce website can grow over time with the right mix of design, development, SEO and ongoing support.
- Long-term client relationship since 2015
- Multiple website redesigns as the business expanded
- Large WooCommerce catalogue with thousands of products
- Strong Google organic traffic
- Search visibility for specialist Ferrari parts terms
- CRM integration to improve enquiry handling
- Continued website, hosting and SEO support
Services used on this project
Need help with an ecommerce website?
Purple Cloud Solutions can help with ecommerce website design, WooCommerce support, SEO, hosting and long-term website growth.