Would you believe that back in April this year 2013 the World Wide Web turned 20 years old.
These days the Internet as we know it so accessible to everyone, whether it’s from a desktop computer, Apple Mac, iPads or iPhones etc it’s fair to say that your potential customers who are viewing your site right now are doing so from many different devices.
What you see ain’t what they see! (maybe)
Just because you load up your website on your own computer or ipad and it looks good, it doesn’t mean your customers are seeing the same thing. Mr Bob from wherever may be looking at your website through his 17inch old monitor using Internet Explorer 7 as his web browser and thinking this website is terrible and broken!? He may have a totally different view on your website than you sitting there on a 24 inch monitor using Google Chrome. the same applies across all mobile devices.
Why it really matters
Everyone will have at some point experienced a poor product or service. Online or offline. A poor customer or user experience can lead to feelings of confusion, frustration or even anger. Naturally people then associate those feelings and emotions with the product, service or brand that left them feeling that way and that then influences their lasting impression.
“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” Maya Angelou – poet, actress and civil rights activist.
A persons experience of using a product or service can have a massive effect on how likely they are to ever use it again.
This has always mattered online, it’s just businesses didn’t really take much notice of it back in the day however now it’s starting to have a big impact on their online success. This is because your website which used to be pretty much fine for the world to view on their desktop pcs at home now has to pass the test of iPhones, iPads, Mini iPads and all sorts of other mobile devices.
The fact is having a ‘website’ is much more than just having some text+images online shouting about your services. It really is your online high street shop window to the world so make sure it looks good no matter what device it’s viewed on. Be as sure as you can that every visitor to your website, every potential customer has a good experience when they visit your website or you risk losing them before they have even looked at your testimonials/prices/offers never to return.