Have you ever had a call from people offering fast and quick ways to get your website to the top of Google? For maybe a few hundred pounds in theory this sounds quite tempting doesn’t it?
Here’s the fact, this will ruin your business on the Internet.
even worse if you rely on the Internet for sales of your services or products this very thing could easily put you out of business.
So why is this and how does this actually work?
The companies that offer this 9 times out of 10 use old and now banned techniques to trick Google in putting your website high up on the rankings.
They do bad SEO which can very short term work in putting your site higher up on Google. They then charge you for their services as they have done what they said they would. As an unknowingly tricked and happy customer y go off all happy with your website sitting high and you start getting business, things are great and your feeling really happy with life.
months later in an instant the phone stops ringing and your website stats show that hardly anyone is coming to your website, What’s happened?! It’s as if you have vanished from the Internet. Guess what? You have.
Google has worked out what has been done on your website (either technically or had a webmaster review your spammy looking content and verify it) and has now removed your website from its search engine. Not only that it has put a big black mark next to your website so you can never recover and reappear on Google search. In some circumstances you may be lucky and Google may reach out to you and let you know you have been punished and give you a lifeline to remove all bad links + content to your site. Now you just have the task of finding access to all the 1000’s posts and manually removing each one. An impossible task really, then you will end up paying someone to fix it all and that would not be cheap.
Sadly it’s happening more and more and we see it regularly now with customers coming to us bewildered as to how this has happened.
I’m going to try to explain what those naughty companies have actually done.
In short they run a program which creates low quality nonsense blog posts about random words and submit these articles to literally 1000’s of website blogs or forums.
Within these articles they include a link back to your website using a keyword you want to rank for.
This is perfect unless the websites they submit too are low quality sites, and they always always are.
In the examples pictures below I will show you a recent customer we have seem get ruined by this very method.
They paid a company who claimed to be able to get them loads of traffic to their website and high on Google. The company submitted posts to very low quality sites and Google found out. They have been hit hard and punished by Google for doing this luckily they don’t rely entirely on the Internet for sales but if they did then it would of been game over.
They’re is only one way to get s great position of Google and that’s by doing it properly. If something sounds too good to be true it usually is so next time someone calls and says for a very cheap price we can put you on Google page one think about if it is worth the risk, only use highly recommended SEO companies that you have heard of.
There is only one way to rank high on Google and that is to create decent quality content that people will actually want to read and then and only then apply proper SEO to the site to maximize its overall SEO position.