The world of digital presence is changing at light speed. With the onset of mobile, and the rapid growth of connected devices, traditional methods of knowing what is happening to your website is no longer adequate.

To meet the growing needs of businesses, Google Analytics (http://www.google.com/analytics) has changed from a web anayltics solution to a business measurement platform.

From websites to mobile apps, and almost any other internet-connected devices, you can use Google Anayltics to measure your entire business.

Where does the data come from?

Starting right at the beginning with how Google Anayltics collects its data. All data is sent to Google Anayltics via a data hit on your website as soon as someone visits it. Included in this request is info about the visitor and their behavior (a lot of info).

Once the hit is collected, Google Anayltics processes the all the data every few hours and turns it into dimensions and metrics, which become building blocks for reports that you can generate.

You are able to pull out the visitors geographic location (country, region, city, etc), or the type of device the visitor used when they accessed your website. (tablet, smartphone, etc).

Alongside this is data that shows how long the user spent on your website and how many visitors you actually had on your website over a period of time.

Google Anayltics collects a massive amount of data from visitors to your website and its simply a must for any business regardless of size to have it installed. I always say the same thing, if you don’t have analytics on your website then there is really is no point in having a website, because you have no idea what is happening on your website. You are simply blind when it comes to your online presence.

The above just really touches on the standard things available with Google Anayltics, you can pull out all sorts of information if you really want to dig deeper, but at the very least make sure you have it installed on your website. All websites built by Purple Cloud Solutions come with it pre-installed. If you have any questions about this at all just ask us about it.