Facebook have done it again and updated your Business Pages layout. It looks as though the custom have now gone but it does like there are some decent admin tools for business owners to play with.

Facebook says it will make it easier for people to find the information they want and help Page admins find the tools they use most.

The key features of the update which is being rolled out this week are below:

facebook-business-page

 

Updated Page timeline design

The right-side column of your timeline now displays all your Page’s posts. This one-column display means that all of your posts will appear consistently on your Page and in News Feed.

timeline

 

The left-side column of your timeline features information about your business, including a map, your hours of business, phone number and website URL, as well as photos and videos.

business-info

 

Easier access to key admin tools

facebook-business-page

 

No matter where you are on your Page, you can now view information about the ads you’re running and new likes on your Page, as well unread notifications and messages. You can click on any section in the This Week section for more detail.

We’ve also added new navigation options to the top of the Page, making it easier to access your activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account.

admin-tools

 

Pages to Watch

As we roll out the new design of Pages, we’re also opening up our new Pages to Watch feature in the Page Insights tool to all admins. Pages to Watch allows admins to create a list of Pages similar to their own and compare the performance of their Page with that of the businesses they care about.

On the “Overview” tab of Page Insights admins will see some key stats about the Pages they are watching. The “Posts” tab of Page Insights includes a feature to view the past week’s most engaging posts from the Pages you’re watching.

insights

 

Not so long ago one of customers sent us the above image. We thought it was such a great idea that had to write a blog about it.

It just goes to show that as a small businesses there are many ways to market your business and all it takes is a little thought. Gina from www.ginapersonaltraining.co.uk drives around all day going back and forth from clients houses, so why not grab a few new customers on the way to her current customers by driving more traffic to her website or mobile phone. It’s great marketing and the design she had done was very well thought out.

  • The phone number is clearly displayed along with the website address.
  • There’s a picture of Gina keeping fit which obviously ties in with what her whole business is about.
  • She has also made sure to display the key areas she focuses on.

Gina is very good at marketing her business, it’s important to remember that to really be successful you have to market your business in as many areas as possible. Gina doesn’t just rely on one avenue being her website for brining in customers. She goes out and makes sure all angle’s are covered. I’ve even seen some leaflets from her in my local garage when ive gone to fill up my car, she’s everywhere!

It’s great to see someone so passionate about their business. From all of us here we say good luck Gina and keep up the great work!