The ‘ol’ business card, one of the most powerful, yet ignored weapons in marketing your business.
Now more than ever there are many ways to attract new customers to your business.
Maybe it’s a marketing campaign in the form of an ad in the paper. A big poster or billboard, through the use of social media or maybe you get your customers through word of mouth, but what about that more personal level. I find that some really great leads come directly from networking or just being out and about and having a chat with other people/businesses.
In this scenario the most important tool I have is me, how I come across to the other person, that first impression will most likely determine if they want to do business with me or not. On departing I always give my business card. It then reminds them of what I’m capable of doing in the event that they need my service in the future. Now let’s face it, most business cards I’ve seen are very boring and very dull, some don’t even use both sides of the card. A lot of them or either from a free service or worse created at home and printed off and cut out onto paper. After having a great chat with a potential customer and getting them on board with what your offering and building that trust you then give them a basic poorly designed business card and ruin it all. Having a really nicely designed professional business card can really seal the deal and make sure your potential customer remembers you and calls you up if the need your services.
I’m not saying ours is the best by a long way, I’ve seen much better out there but let me talk you through the thinking behind our business card which may help you in improving yours.
You should have at least one picture or image on your business card. Studies show that people are more likely to hold on to a Business card that has a photo on it. It doesn’t have to be a picture of you but maybe of your product. I guess it’s because pictures grab attention.
We have our business name logo ‘purple cloud solutions’ as the main image.
The QR code displayed in the front as well, this goes to our homepage currently but you may want to think about which page you send people to. I’ve been thinking about sending people straight to our services page.
The tagline of ‘we specialise in local business’ as we want do a lot of business with local businesses in Sutton Coldfield so I thought it was a good thing to display.
In smaller font we have the line of ‘web development and design‘ and ‘expanding your business on the Internet’ which pretty much sums up what we do.
I think the for front of the card, you want something eye catching hopefully our logo + QR code does this. You don’t want to display too much info that may detract from the logo, I know there’s a fair bit on our front and for that reason i may remove the ‘Great design always forecasted’ play on words tagline to gain some space back.
flip over to the back and we have in biggest font my name. This is really important as i want the person who has my business card to remember me and remember meeting me and conversation we had. I want it to be personal and not just a corporate business card.
I’ve listed the main services down the left hand side and used our cloud logo in place of bullet points for a bit of design.
Our tagline at the top ‘We help business get set up online’ is underlined by a contrasting colour of green to help it stand out. I want the person holding the card to know that this is what we do and specialise in.
I’ve added a ‘want a business card like this?’ tagline top right as we had so many people comment on how nice our card was I thought id add it in as a service.
Just under my name is the usual info that you should provide, website link, email, phone number etc. Along with any social medium links you may have. (you should have)
Then to end just a simple ‘Just give me call’ with a smiley face helps keep the whole thing friendly and more personal.
You may have noticed that we went for the rounded edges cards and not the standard rectangle design that most business cards have. You want to stand out and be different from your competitors so you should take things this into account. How can you be different from your competitors?
We have had a lot of comments on our business card, I feel it really gives of a professional look and feel. There’s always improvements that can be made, and for that reason i tend to buy them in batches of 100 in case I want to change something or add something in the not so distant future.
So take a look at your business card and ask yourself, is your business card letting your business down? Or is it a cool business card that people will look at and remember you by.